Longchamp, the world-renowned French manufacturer of luxury leather goods and prêt-à-porter loves the Graben atmosphere and deliberately chose this location at the heart of Vienna’s old town for his unusual flagship store.
Two floors and over 450 m2 of retail space are home to many themes and facets of Longchamp. At the same time, the special features of the building dating back to 1875 have been carefully incorporated in the overall look. The special elegance and fashionable flair of Longchamp are highlighted by the use of materials such as leather and wood. At the same time, they are an homage to the tradition of Longchamp craftmanship and quality. Like in every Longchamp boutique, an artwork sets a creative highlight: the “Melting Chair” by Viennese artist Philipp Aduatz stands for the link between art and luxury.